Thursday, July, 2, 2009 by Mel Phillips.
(Extended July 4th Edition)
The Media Rating Council (MRC) has joined the fray in defense of Arbitron. MRC filed a 73-page document taking a strong stand with a claim that the Federal Communications Commission is not qualified to handle a review of the measurement company’s Portable People Meter (PPM) service. In his filing, MRC CEO George Ivie says that it would be “difficult if not impossible” for any other agency to complete a probe or review…
There’s history behind Ivie’s claim. Both the Federal Trade Commission and Department of Justice approved MRC’s code of conduct by reaffirming the Council’s mission and role when it comes to overseeing measurement services. While the FTC action took place in 2005, the DOJ gave its support to the Media Rating Council as recent as April, 2009…
If both government agencies already voiced support of the MRC role of overseer of all measurement services, it is wrong for the FCC to buckle to pressure from a few broadcasting groups to review one of those measurement services, in this case Arbitron, that the MRC has under its purview. It took guts for the MRC to stand up for Arbitron. They should be applauded for doing so…
10 Timeline Memories:
Music Memories:
Commentary:
Oscar winning actor Karl Malden left a legacy of great roles behind when he passed away yesterday at 97. Movies, TV and pitchman — whatever part he played, he played it better than anyone in Hollywood. R.I.P. Karl Malden…
“Happy Birthday…happy birthday“: (7/2) Lindsay Lohan (23), Michelle Branch (26), Troy Brown (38), Jerry Hall (53), Larry David (62), Polly (”Alice“) Holliday (72), Richard Petty (72), and Imelda (”Shoes”) Marcos (80)…(7/3) Tom Cruise (47),Montel Williams (53), Fontella Bass (69) and Pete Fountain (79)…(7/4) Geraldo Rivera (66), Bill Withers (71), George Steinbrenner (79), Neil Simon (82), Gina Lollobrigida (82), Eva Marie Saint (85), Mitch Miller (98) and the U.S.A. (233)…(7/5) Edie Falco (46), Huey Lewis (59), and Robbie Robertson (66)…(7/6) Willie Randolph (55), Sylvester Stallone (63), George W. Bush (63), Burt Ward (64), Gene “Duke of Earl” Chandler (72), Della Reese (78) and Nancy Reagan (88)…(7/7) Michelle Kwan (29), Jessica Hahn (50), Shelley Duvall (60), Ringo Starr (69), Doc Severinsen (82) and Pierre Cardin (87)…
Timeline Countdown: 2 days until July 4th, 12 days until the MLB All-Star game and 21 days until the NFL training camps open…
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